Stoke City Aim for Stadium Growth
This week Stoke City, the English Premier League association football team, announced that it will attempt to gain planning permission to expand their Britannia Stadium by building a stand in the south-east corner of the stadium. The extension would increase the stadium’s capacity to thirty thousand people with the large video screen which currently accommodates that area being relocated to the north-east corner.
Source: Ben Sutherland
Since gaining promotion in 2008, the club (which is the oldest in the Premier League, celebrating its 150th anniversary next year) has seen regular sell-outs and a consistent season ticket base of over twenty thousand. This is confirmed by Tony Scholes, Chief Executive, who stated that “home support levels are continuing to hold up very well as we enjoy our fifth season in the league.” Despite Stoke-on-Trent being the smallest city in England with two professional clubs, both Stoke City and Port Vale (currently playing in the fourth level) are well supported with a local population that is passionate for football.
The stadium opened in 1997 after the club decided that a move away from the dilapidated Victoria Ground was required and was built at a cost of £14.7 million. Once the corner extension is complete, the Britannia Stadium will look remarkably similar to Middlesbrough’s Riverside Stadium when it first opened, with a sweeping horseshoe facing a two-tier main stand.
Source: Vincent Teeuwen
Computer generated images show how the stadium will look after the expansion, with an additional 1,800 seats providing more fans with the chance of seeing their team live in action. The Britannia Stadium currently has a capacity of 27,743 with a number of seats sealed off to provide segregation between home and away supporters.
Source of CGI photographs: Stoke City
The club has now entered a statutory public consultation process, offering supports and members of the public the chance to provide feedback on the proposal before the formal planning application is submitted.