Fred Perry x Bradley Wiggins Collaboration
Fred Perry, the clothing label founded by the eponymous tennis player, is in the middle of a six season relationship with enthusiast Bradley Wiggins, the first British winner of the Tour de France and recent BBC Sports Personality of the Year winner. Known for his interest in the mod subculture, of which Fred Perry is heavily linked to, Wiggins was keen to develop a line of cycling-inspired clothes. Given his incredible success this year, his earlier collections have unsurprisingly sold out quickly, with high demand from both Fred Perry regular customers and cycling fans.
Perry originally launched the brand in the late 1940s with the world’s first sweatband, created in collaboration with Austrian footballer Tibby Wegner. His most famous clothing item, the white Polo shirt with the laurel wreath, was launched in 1952 at the Wimbledon Championships. It’s success would lead to the release of additional colour options and a wider range of items and accessories, with the company eventually growing into the globally recognised brand it is today. The tennis player is still a sporting icon to this day, particularly in his home country of Great Britain, as he was the ever first man to win all four Grand Slam tournaments.
When the collaboration was announced in April, Wiggins stated that ‘it’s a partnership I could only have dreamed of… I have been a lifelong fan of the brand.’ The collection is only available on the Fred Perry online store and in select retail locations. Below are some of the best items from the current season that are still available. Made from one-hundred percent cotton, these cycling shirts feature a zip neck and offer a modern take on the classic polo shirt.