TAM Airlines’ New In-Flight Cabin

Posted by // November 21st, 2012 // Product Design No Comments »

TAM Linhas Aéreas (TAM Airlines) is the largest airline in Brazil and part of the LATAM Airlines Group which also owns LAN of Chile. Headquartered in São Paulo since its foundation in 1976, the airline runs a fleet of 156 (with another 133 aircraft currently on order). It currently operates five different Airbus and two different Boeing models. In 2011 it flew over thirty-seven million passengers and offers international flights to Europe and the Americas. At the end of the year TAM will end its membership of the Star Alliance and is likely to join oneworld which its sister airline LAN is already a member of.

Source: Konstantin von Wedelstaedt

TAM Airlines will soon be in possession of four brand new Boeing 777s (to add to their existing four) which will feature an interior design developed exclusively by Priestmangoode. Having won a competitive tender progress, the London-based design group that specialises in travel and tourism is developing a complete re-design that will see the existing fleet retrofitted and all new aircraft featuring the new design. At the end of the three year process, every aspect of the interior from seats, washrooms and stowage will be improved.

Utilising the concept of ‘From Home to Home’, the new design will focus on comfort and entertainment. TAM Airlines’ Brand Manager, Ricardo Cruz, explains that it will improve the journey for long-haul passengers by offering a “warm, more human travel experience.” The first class cabin will provide more privacy for passengers with an impressive feature list including a library, individual closets and Nespresso coffee service. This cabin will have only four seats.

The key improvement in economy class is the upgraded entertainment system that features a larger screen which allows users to choose a variety of movies, television shows, music and video games. This is operated by a stylish touchscreen controller. Although the seat size and distance has remained the same, new seating in red, green and blue has made the cabin more aesthetically pleasing.

These additions to the TAM fleet will initially be used on the São Paulo to Frankfurt route.

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