The ADzero Bamboo Smartphone

Posted by // December 3rd, 2012 // Product Design 1 Comment »

ADzero is the world’s first bamboo smartphone and offers consumers a more natural looking alternative to the dominant industry brands. The idea comes from Kieron-Scott Woodhouse, a product design graduate who has developed the device with the backing of an investor, Jerry Lin, who was looking to push a new high-end product into the growing Chinese mobile communications market.

Lin sought to develop an original device that wasn’t just a shell based on an existing design. Despite this being a very difficult task for a start-up, Woodhouse was given the freedom to experiment and develop a smartphone based on his own ideas and preferences. Although there have been issues during the prototype stage with the bamboo frame splintering, the material has eventually proved to be a wise choice given its strong but elegant finish.

After gaining positive feedback from design enthusiasts, Lin and Woodhouse have now decided to launch the device on a global scale. Using Kickstarter to raise funds for mass production, the pair hope to create enough buzz so they can gauge whether there is a genuine demand for the ADzero and if people will part with their cash. The ADzero will be available for five-hundred U.S. dollars with a laser-engraved edition costing an extra two-hundred. It is thought that after the Kickstarter campaign the device will retail for seven-hundred dollars. Hopefully with a successful launch it will eventually lower in price due to economy of scale driving down manufacturing costs and potential operator subsidies.

– 4.5-inch, 1080 x 720 LCD display
– Samsung quad-core 1.4 GHz Exynos 4 processor
– 16 GB internal storage
– 2,050 mAh battery
– 8 megapixel camera
– Android 4.0 – AD Android Operating System version

ADzero website

One Response

  1. Barry

     (post author)   says:

    I like it shame it runs android though. Also after browsing the website I think the price of this thing could reserve it for those who have thousands to throw away. Better this than dumping it in junk stocks I guess.

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