The LG Shine Mobile Phone
The LG Shine KE970 was released in 2007, the same year as the Apple iPhone which signalled the rise of smartphones into the mainstream. At this moment however, mobile technology was still evolving through features such as web access, music playback and the number of megapixels the camera had.
Korean company LG Electronics was developing a strong reputation for its phones through the Black Label Series which started with the LG Chocolate which was released in May 2006. The Shine was the second product in the line, first being sold in Asia before entering other global markets.
With a polished stainless steel case and a large 2.25 inch display screen which doubled up as a mirror when not in use, the LG Shine quickly earned praise for its stylish appearance and strong sales figures. This is highlighted by the fact that the phone won the Red Dot Design Award that year.
Although the phone did not have some high-end features compared to some of its more expensive rivals (for example, average video recording quality, a limited operating system and a small, fiddly keypad) it was very well built with an excellent sliding mechanism. It was certainly produced with fashion-conscious consumers in mind and today it still ranks as one of the most aesthetically pleasing mobile phones ever created.